The Impact of Boundedly Rational Consumers on the Strategic Decision of Two Competing Firms

Publisher： IGI Global_journal

E-ISSN： 1935-5734|10|4|61-79

ISSN： 1935-5726

Source： International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol.10, Iss.4, 2017-10, pp. : 61-79

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