Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector

Publisher： IGI Global_journal

E-ISSN： 2155-5613|7|2|24-44

ISSN： 2155-5605

Source： International Journal of Technology and Educational Marketing (IJTEM), Vol.7, Iss.2, 2017-07, pp. : 24-44

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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