Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach

Publisher: IGI Global_journal

E-ISSN: 2334-4555|5|1|1-15

ISSN: 2334-4547

Source: International Journal of Business Analytics (IJBAN), Vol.5, Iss.1, 2018-01, pp. : 1-15

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Abstract