Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach
Publisher: IGI Global_journal
E-ISSN: 2334-4555|5|1|1-15
ISSN: 2334-4547
Source: International Journal of Business Analytics (IJBAN), Vol.5, Iss.1, 2018-01, pp. : 1-15
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract