Should User Research Be Funny?

Publisher: John Wiley & Sons Inc

E-ISSN: 1559-8918|2017|1|490-490

ISSN: 1559-890x

Source: Ethnographic Praxis in Industry Conference Proceedings, Vol.2017, Iss.1, 2017-11, pp. : 490-490

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract

The jokes people tell about their work can be a rich source of insight for user researchers. Known as “workplace humor” or “occupational humor,” these jokes refer to experiences where the user's pain or delight is instantly recognizable because it is so pervasive. This PechaKucha will discuss examples and practices your team can use to identify, synthesize, and leverage the occupational humor that resonates with specific classes of users, in order to build a more nuanced understanding of those users