The Marketing Implications of Value Chain Governance Strategies of Wine Products Using Geographical Indications (GIs) in Italy and UK

Publisher： IGI Global_journal

E-ISSN： 2379-7495|2|2|13-35

ISSN： 2379-7509

Source： International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM)*, Vol.2, Iss.2, 2017-07, pp. : 13-35

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