What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-103x|23|1|nvsm.1586-nvsm.1586

ISSN: 1465-4520

Source: INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.23, Iss.1, 2018-02, pp. : n/a-n/a

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract