Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-103x|23|1|nvsm.1596-nvsm.1596

ISSN： 1465-4520

Source： INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.23, Iss.1, 2018-02, pp. : n/a-n/a

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Message Reframing in Advertising

By  

PSYCHOLOGY & MARKETING, Vol. 31, Iss. 11, 2014-11 ,pp. : 946-957

John Wiley & Sons Inc

Access to resources Recommend Favorite

Location and Emergency Inventory Pre‐Positioning for Disaster Response Operations: Min‐Max Robust Model and a Case Study of Yushu Earthquake

By  

PRODUCTION AND OPERATIONS MANAGEMENT, Vol. 27, Iss. 1, 2018-01 ,pp. : 160-183

John Wiley & Sons Inc

Access to resources Recommend Favorite

The effects of incentive types and appeal regulatory framing in travel advertising

By Chou Hsuan-Yi   Lien Nai-Hwa  

The Service Industries Journal, Vol. 32, Iss. 6, 2012-05 ,pp. : 883-897

Routledge Ltd

Access to resources Recommend Favorite

Disaster Risk and Business Cycles

By Gourio François  

The American Economic Review, Vol. 102, Iss. 6, 2012-10 ,pp. : 2734-2766

American Economic Association

Access to resources Recommend Favorite

Credit Risk and Disaster Risk

By Gourio François  

American Economic Journal: Macroeconomics, Vol. 5, Iss. 3, 2013-07 ,pp. : 1-34

American Economic Association

Access to resources Recommend Favorite