Will comments change your opinion? The persuasion effects of online comments and heuristic cues in crisis communication

Publisher: John Wiley & Sons Inc

E-ISSN: 1468-5973|26|1|173-182

ISSN: 0966-0879

Source: JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, Vol.26, Iss.1, 2018-03, pp. : 173-182

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Abstract