“Do as I Do and Not as I Say”: Exploring Price‐Oriented Maverick Buying During Supplier Selection

Publisher: John Wiley & Sons Inc

E-ISSN: 1540-5915|49|1|25-64

ISSN: 0011-7315

Source: DECISION SCIENCES (ELECTRONIC), Vol.49, Iss.1, 2018-02, pp. : 25-64

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Abstract