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Exploring the inbound and outbound strategies enabled by user generated big data: Evidence from leading smartphone applications
Publisher: John Wiley & Sons Inc
E-ISSN: 1467-8691|27|1|42-55
ISSN: 0963-1690
Source: CREATIVITY AND INNOVATION MANAGEMENT, Vol.27, Iss.1, 2018-03, pp. : 42-55
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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