Exploring the inbound and outbound strategies enabled by user generated big data: Evidence from leading smartphone applications

Publisher: John Wiley & Sons Inc

E-ISSN: 1467-8691|27|1|42-55

ISSN: 0963-1690

Source: CREATIVITY AND INNOVATION MANAGEMENT, Vol.27, Iss.1, 2018-03, pp. : 42-55

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Abstract