Measuring the Knowns to Manage the Unknown: How to Choose the Gate Timing Strategy in NPD Projects

Publisher: John Wiley & Sons Inc

E-ISSN: 1540-5885|35|2|164-183

ISSN: 0737-6782

Source: JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol.35, Iss.2, 2018-03, pp. : 164-183

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Abstract