Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence

Publisher: John Wiley & Sons Inc

E-ISSN: 1470-6431|42|2|255-263

ISSN: 1470-6423

Source: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol.42, Iss.2, 2018-03, pp. : 255-263

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Abstract