Matching value propositions with varied customer needs: The role of service modularity

Publisher: John Wiley & Sons Inc

E-ISSN: 1099-1441|25|1|64-73

ISSN: 1092-4604

Source: KNOWLEDGE AND PROCESS MANAGEMENT: THE JOURNAL OF CORPORATE TRANSFORMATION, Vol.25, Iss.1, 2018-01, pp. : 64-73

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Abstract