How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?

Publisher: IGI Global_journal

E-ISSN: 2156-1745|8|1|37-54

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.8, Iss.1, 2018-01, pp. : 37-54

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Abstract