Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth

Publisher: IGI Global_journal

E-ISSN: 1548-114x|14|2|87-101

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.14, Iss.2, 2018-04, pp. : 87-101

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Abstract