An Endorsement Selection Model for Sports Celebrities in China

Publisher： IGI Global_journal

E-ISSN： 1941-6261|10|2|1-13

ISSN： 1941-6253

Source： International Journal of Sociotechnology and Knowledge Development (IJSKD), Vol.10, Iss.2, 2018-04, pp. : 1-13

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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