A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews

Publisher： IGI Global_journal

E-ISSN： 1937-9404|9|3|1-22

ISSN： 1937-9412

Source： International Journal of Mobile Computing and Multimedia Communications (IJMCMC), Vol.9, Iss.3, 2018-07, pp. : 1-22

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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