Adoption of Online Subscription Beauty Boxes: A Behavioural Reasoning Theory (BRT) Perspective

Publisher: IGI Global_journal

E-ISSN: 1539-2929|16|4|19-40

ISSN: 1539-2937

Source: Journal of Electronic Commerce in Organizations (JECO), Vol.16, Iss.4, 2018-10, pp. : 19-40

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract