Electronic and Traditional Word of Mouth as Trust Antecedents in Life Insurance Buying Decisions

Publisher: IGI Global_journal

E-ISSN: 1548-114x|14|4|91-103

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.14, Iss.4, 2018-10, pp. : 91-103

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Abstract