Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations: Consumers' Engagement Using Flourishing Digital Platforms

Publisher： IGI Global_journal

E-ISSN： 1548-1123|14|4|108-123

ISSN： 1548-1115

Source： International Journal of Enterprise Information Systems (IJEIS), Vol.14, Iss.4, 2018-10, pp. : 108-123

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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