Effects of sport mega-events on city brand awareness and image: using the 2009 world games in Kaohsiung as an example

Author: Lee Cheng-Jong  

Publisher: Springer Publishing Company

ISSN: 0033-5177

Source: Quality and Quantity, Vol.48, Iss.3, 2014-05, pp. : 1243-1256

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next