消费者选购名牌产品动机实证研究 An Empirical Study of Consumers’ Motives for Purchasing Branded Products

Author: 张圣亮   李小东  

Publisher: 汉斯出版社

ISSN: 2160-7370

Source: Modern Marketing, Vol.02, Iss.04, 2012-11, pp. : 41-48

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Abstract