Adaptive aspirations and contributions to a public good: Generic advertising as a response to decline

Author： Krishnamurthy S.   Bottom W.P.   Rao A.G.  

Publisher： Elsevier

ISSN： 0749-5978

Source： Organizational Behavior and Human Decision Processes, Vol.92, Iss.1, 2003-09, pp. : 22-33

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