Aligning the competitive strategy with supply chain strategy through QFD

Author： Prasad K.G. Durga   Subbaiah K. Venkata   Rao K. Narayana  

Publisher： Emerald Group Publishing Ltd

ISSN： 0972-7981

Source： Journal of Advances in Management Research, Vol.9, Iss.2, 2012-10, pp. : 189-198

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