The role of marketing intelligence officers in strategy formulation and implementation

Author: Trim Peter R.J.   Lee Yang-Im  

Publisher: Emerald Group Publishing Ltd

ISSN: 1077-5730

Source: Handbook of Business Strategy, Vol.7, Iss.1, 2006-01, pp. : 125-130

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract