Extending customer relationship management: from empowering firms to empowering customers

Author: Saarijärvi Hannu   Karjaluoto Heikki   Kuusela Hannu  

Publisher: Emerald Group Publishing Ltd

ISSN: 1328-7265

Source: Journal of Systems and Information Technology, Vol.15, Iss.2, 2013-04, pp. : 140-158

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Abstract