Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale

Author： Nichols Bridget Satinover   Flint Daniel J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.16, Iss.3, 2013-06, pp. : 253-275

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