Author: Zairi Mohamed
Publisher: Emerald Group Publishing Ltd
ISSN: 1352-3074
Source: World Class Design to Manufacture, Vol.2, Iss.5, 1995-05, pp. : 32-37
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Abstract
Is innovation still a mystery as far as many organizations areconcerned? Or is it simply poorly understood and inadequately controlledand managed? Although there is a massive database on innovation, andample reading sources on the subject, there is indication thatorganizations in the 1990s are still wrestling with new productdevelopment, quality, speed, timeliness and that consumer impact on thewhole is still very elusive. The problem is that what is desired by mostorganizations is major discontinuities on a more frequent basis, but inreality what is focused on is still the product and not the process(i.e. the means by which innovation is delivered). Addresses the issueby distinguishing between various types of innovations and by presentingmodels of re-engineering which can provide organizations with theopportunity to generate discontinuities on a more frequent basis.Provides some useful guidelines based on examples of best practice infast moving consumer goods.