Buying Life Experiences for the “Right“ Reasons: A Validation of the Motivations for Experiential Buying Scale

Author: Zhang Jia  

Publisher: Springer Publishing Company

ISSN: 1389-4978

Source: Journal of Happiness Studies, Vol.14, Iss.3, 2013-06, pp. : 817-842

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract