A community-based social marketing campaign at Pacific University Oregon: Recycling, paper reduction, and environmentally preferable purchasing

Author: Cole Elaine J.   Fieselman Laura  

Publisher: Emerald Group Publishing Ltd

ISSN: 1467-6370

Source: International Journal of Sustainability in Higher Education, Vol.14, Iss.2, 2013-04, pp. : 176-195

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Abstract