Photograph and model use within an online auction page for influencing buyer's bidding behavior

Author: Lo Shao-Kang   Chiu Yu-Ping   Hsieh Ai-Yun  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.37, Iss.3, 2013-06, pp. : 354-368

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Abstract