![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: García Alejandro Hennlich Thomas Pesse Marc
Publisher: Palgrave Macmillan Ltd
ISSN: 1479-1897
Source: International Journal of Medical Marketing, Vol.4, Iss.4, 2004-09, pp. : 380-386
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Piercy Nigel
European Journal of Marketing, Vol. 34, Iss. 1-2, 2000-01 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
European Journal of Marketing, Vol. 34, Iss. 5-6, 2000-05 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
European Journal of Marketing, Vol. 33, Iss. 7-8, 1999-07 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
European Journal of Marketing, Vol. 49, Iss. 11-12, 2015-11 ,pp. :