Author: Bester Shirley Jere Mlenga G
Publisher: Palgrave Macmillan Ltd
ISSN: 1741-2447
Source: The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.4, 2012-12, pp. : 286-293
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Hyllegard Karen Yan Ruoh-Nan Ogle Jennifer Paff Attmann Julianne
Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. :