Social media marketing analytics: A case study of the public's perception of Indianapolis as Super Bowl XLVI host city

Author： Vorvoreanu Mihaela   Boisvenue Geovon A   Wojtalewicz Clifford J   Dietz Eric J  

Publisher： Palgrave Macmillan Ltd

ISSN： 1746-0174

Source： Direct, Data and Digital Marketing Practice, Vol.14, Iss.4, 2013-04, pp. : 321-328

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