`Culture is the message': The status of Cultural Capital and its effect on a city's brand equity

Author: Hakala Ulla   Lemmetyinen Arja  

Publisher: Palgrave Macmillan Ltd

ISSN: 1751-8059

Source: Place Branding and Public Diplomacy, Vol.9, Iss.1, 2013-02, pp. : 5-16

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Abstract