Targeted Consumer Involvement: An Integral Part of Successful New Product Development

Author： Leahy James  

Publisher： Industrial Research Institute, Inc

ISSN： 0895-6308

Source： Research-Technology Management, Vol.56, Iss.4, 2013-07, pp. : 52-58

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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