Riskier Than We Think? The Relationship Between Risk Statement Completeness and Perceptions of Direct to Consumer Advertised Prescription Drugs

By Davis Joel J.  

Journal of Health Communication, Vol. 5, Iss. 4, 2000-10 ,pp. : 349-369

Taylor & Francis Ltd

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Media Creditability and Informativeness of Direct-to-Consumer Presciption Drug Advertising

By Huh Jisu   DeLorme Denise E.   Reid Leonard N.  

Health Marketing Quarterly, Vol. 21, Iss. 3, 2004-10 ,pp. : 27-61

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Is the Information “Fair and Balanced” in Direct-to-Consumer Prescription Drug Websites?

By HUH JISU   CUDE BRENDA  

Journal of Health Communication, Vol. 9, Iss. 6, 2004-11 ,pp. : 529-540

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Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement

By BROWNFIELD ERICA   BERNHARDT JAY   PHAN JENNIFER   WILLIAMS MARK   PARKER RUTH  

Journal of Health Communication, Vol. 9, Iss. 6, 2004-11 ,pp. : 491-497

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A Content Analysis of Direct-to-Consumer Television Prescription Drug Advertisements

By KAPHINGST KIMBERLY   DEJONG WILLIAM   RUDD RIMA   DALTROY LAWREN  

Journal of Health Communication, Vol. 9, Iss. 6, 2004-11 ,pp. : 515-528

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