Author： Elofson Greg
Publisher： Taylor & Francis Ltd
ISSN： 0020-7543
Source： International Journal of Production Research, Vol.45, Iss.11, 2007-06, pp. : 2567-2594
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Abstract
Facilitated by a Collective Customer Collaboration (C3) system, the impact of customer knowledge and demand information on supply-chain performance is examined. The basic characteristics and theoretical benefits of C3 systems are presented and tested using a multi-agent supply-chain simulation. The simulation test results indicate that (1) supply chains employing C3 front-ends, without sharing information, show performance improvements over traditional supply chains; (2) supply chains employing C3 front-ends, while also sharing information, show performance improvements over those that did not share information; and (3) centralized supply chains employing C3 systems, while also sharing information, show performance improvements over their decentralized counter-parts.
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