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Author: Ardley B.C. Ardley M.K.
Publisher: Westburn Publishers Ltd
ISSN: 1469-347X
Source: The Marketing Review, Vol.10, Iss.3, 2010-08, pp. : 287-302
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Marketing in a postmodern world
By Firat A Fuat Dholakia Nikhilesh Venkatesh Alladi
European Journal of Marketing, Vol. 29, Iss. 1, 1995-01 ,pp. :