Author: Andrew McAuley
Publisher: Westburn Publishers Ltd
ISSN: 1469-347X
Source: The Marketing Review, Vol.4, Iss.3, 2004-09, pp. : 253-266
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Academy of Marketing Conference 2004 Virtue in Marketing
By Davies Barry Dermody Janine
Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. :