Why Practitioners Don?t Read Our Articles and What We Should Do About It

Author: Tapp Alan  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.5, Iss.1, 2005-01, pp. : 3-12

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract