Modelling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment

Author: Chaudhrya Peggy   Cordellb Victor   Zimmermanc Alan  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.5, Iss.1, 2005-01, pp. : 59-72

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Abstract