Towards a Typology of Virtuous Marketing: Applying Marketing Principles and Practices to Community Development Work

ISSN： 1469-347X

Source： The Marketing Review, Vol.5, Iss.3, 2005-09, pp. : 263-276

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Applying Social Marketing in the Development of a Volunteer Program

By Boehm Amnon

Social Marketing Quarterly, Vol. 15, Iss. 3, 2009-09 ,pp. : 67-84

Routledge Ltd

Access to resources Recommend Favorite

DEMOGRAPHIC AND PSYCHOGRAPHIC ANTECEDENTS OF COMMUNITY PARTICIPATION: APPLYING A SOCIAL MARKETING MODEL

By Dutta-Bergman Mohan J.

Social Marketing Quarterly, Vol. 9, Iss. 2, 2003-04 ,pp. : 17-31

Routledge Ltd

Access to resources Recommend Favorite

And the beat goes on! Critical marketing for community development

By Peñaloza Lisa

Journal of Marketing Management, Vol. 25, Iss. 7-8, 2009-09 ,pp. : 855-859

Routledge Ltd

Access to resources Recommend Favorite

Marketing Services Globally: A Fourfold Typology

By Kesavan Ram Mascarenhas Oswald Bernacchi Michael Panitz Eric

Services Marketing Quarterly, Vol. 35, Iss. 3, 2014-07 ,pp. : 187-205

Routledge Ltd

Access to resources Recommend Favorite

Saudi consumers' attitudes towards European, US and Japanese products and marketing practices

By Bhuian Shahid N

European Journal of Marketing, Vol. 31, Iss. 7, 1997-07 ,pp. : 467-486

Emerald Group Publishing Ltd

Access to resources Recommend Favorite