Strategic Marketing Planning: Theory and Practice

ISSN： 1469-347X

Source： The Marketing Review, Vol.6, Iss.4, 2006-12, pp. : 375-418

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Problems and Prospects for Practice and Theory in Strategic Marketing Management

By Peter Franklin

The Marketing Review, Vol. 1, Iss. 3, 2000-09 ,pp. : 341-361

Westburn Publishers Ltd

Access to resources Recommend Favorite

Developing marketing planning skills: combining theory and practice

By Hill Jimmy McGowan Pauric Maclaran Pauline

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 3, 1998-03 ,pp. : 69-84

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The theory and practice of marketing planning in the smaller business

By Brooksbank Roger

Marketing Intelligence & Planning, Vol. 17, Iss. 2, 1999-02 ,pp. : 78-91

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Planning Best Practice

By Sally Dibb

The Marketing Review, Vol. 2, Iss. 4, 2001-12 ,pp. : 441-459

Westburn Publishers Ltd

Access to resources Recommend Favorite

Strategic marketing planning: a grounded investigation

By Ashill Nicholas J Frederikson Mark Davies John

European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 430-460

Emerald Group Publishing Ltd

Access to resources Recommend Favorite