21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

Author： Sood Suresh C.   Pattinson Hugh M.  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.11, Iss.2, 2012-06, pp. : 117-128

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