Understanding compulsive buyers' online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans

Author: Vicdan Handan   Chapa Sindy   de Los Santos Gilberto  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.6, Iss.1, 2007-03, pp. : 57-74

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Abstract