ATMOSPHERICS: A SILENT SALES PERSON IN ORGANIZED RETAILING

Author： Krishna Reddy B.   Suresh Reddy Jakka  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.1, 2012-01, pp. : 23-29

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