Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness

Author: Bigsby Elisabeth   Cappella Joseph N.   Seitz Holli H.  

Publisher: Routledge Ltd

ISSN: 0363-7751

Source: Communication Monographs, Vol.80, Iss.1, 2013-03, pp. : 1-23

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Abstract