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Emerald Group Publishing Ltd

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Consumer-brand relationships in sport: brand personality and identification

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International Journal of Retail & Distribution Management, Vol. 37, Iss. 4, 2009-03 ,pp. : 370-384

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Looks matter in developing consumer-brand relationships

By Hayes J. Bryan   Alford Bruce L.   Silver Lawrence   York Rice P.  

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Journal of Product and Brand Management, Vol. 20, Iss. 1, 2011-03 ,pp. : 37-47

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