Globally standardised versus locally adapted packaging: A case study at Sony Ericsson Mobile Communications AB

Author： Nilsson Fredrik   Fagerlund Magnus   Körner Jonas  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.41, Iss.5, 2013-04, pp. : 396-414

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategic brand management decision: the case of Sony Ericsson Walkman

By Uggla Henrik   Verick Hira  

Strategic Direction, Vol. 24, Iss. 9, 2008-08 ,pp. : 3-5

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Globally integrated marketing communications

By Grein Andreas F.   Gould Stephen J.  

Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. : 141-158

Routledge Ltd

Access to resources Recommend Favorite

Strategic redesign for globally distributed manufacturing: a case study

By Newton Ron J.  

International Journal of Technology Marketing, Vol. 7, Iss. 3, 2012-07 ,pp. : 278-286

Inderscience Publishers

Access to resources Recommend Favorite

Logistics-driven packaging innovation: a case study at IKEA

By Hellström Daniel   Nilsson Fredrik  

International Journal of Retail & Distribution Management, Vol. 39, Iss. 9, 2011-07 ,pp. : 638-657

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic management of knowledge in globally distributed information technology firms: a case study

By Khan Mohammed Arshad   Roy Santanu  

International Journal of Technology Marketing, Vol. 8, Iss. 4, 2013-09 ,pp. : 369-385

Inderscience Publishers

Access to resources Recommend Favorite